Email marketing campaign if done right remains one of the most effective ways to market a business. Because customers get the opportunity to opt in, your email list is filled with people who have high potential to become paying…
Sales Emails – 4 Elements of a Sales Email Template Sales Emails Primer – I’m going to borrow a phrase many of us of a certain vintage will have heard before. I first heard of this in the context of…
Building Rapport on a Cold Call Building Rapport on a Cold Call; Is it possible to build rapport on a cold call? There’s 3 answers here (a) Yes (b) If you don’t it’s going to be a very short and…
The Elevator Pitch According to Wikipedia the Elevator Pitch “is a short summary used to quickly and simply define a process, product, service or value proposition”. However I prefer Sean Wise’ the Canadian…
Getting past gate keepers is probably one of the most common obstacles cold callers, telesales and inside sales people face. Before you apply some of the techniques it’s worth bearing in mind that the ‘world does not revolve around you’…
Is the Consultative Salesperson Redundant? In this day and age when so much selling is done over the internet is there a need for ‘face to face’ selling? In certain cases this is, indeed true. However, you could have the…
Why Cold Calls Fail – Telesales has a bad rap and many people say, I love selling but hate cold calling but, if for every 10 ‘suspects’ you spoke with resulted in a meeting and every 2 meetings resulted in a…
A sale is a process and like any process it can be taught, albeit there are characteristics of a good salesperson, here we outline five steps on how to increase sales. Although most of what we talk about here…
Why are Implication Questions so important in big ticket sales? Successful sales people, once they’ve uncovered problems, don’t just dive in with a solution, instead they ask Implication Questions but why? They ask implication questions because they reinforce the customers…
Cold Calling Tips (1) Be well prepared before calling Cold Calling Tips – As a very first step, think about what you want to achieve with the call you are about to make. It may seem absurd but you need…