Businessman And Businesswoman Talking In Elevator

The Elevator Pitch

  The Elevator Pitch According to Wikipedia the Elevator Pitch “is a short summary used to quickly and simply define a process, product, service or value proposition”.             However I prefer Sean Wise’ the Canadian…

Getting Past Gate Keepers

Getting past gate keepers is probably one of the most common obstacles cold callers, telesales and inside sales people face. Before you apply some of the techniques it’s worth bearing in mind that the ‘world does not revolve around you’…

The Consultative Salesperson

Is the Consultative Salesperson Redundant? In this day and age when so much selling is done over the internet is there a need for ‘face to face’ selling? In certain cases this is, indeed true. However, you could have the…
red umbrella concept

Unique Selling Point

            Whether you’re asking about a company’s Unique Selling Proposition, Unique Selling Point or USP, I tend to ask, “What’s your differentiator?” Although I’m not sure how correct this is grammatically. Call it their differentiator,…
tug of war

Sales Negotiation Strategies

Sales Negotiation Strategies – First a health warning; this blog article refers to a complex sale, the closer you move to a commodity the less appropriate our advice is. Furthermore this is a carbon copy of the learning I was…
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