Power of Storytelling in Sales

Power of Storytelling in Sales Just like a picture paints 1000 words the power of storytelling in sales is worth a 1000 facts. I remember a great opening to a speech by Kingsley Aikins back in 2010 and it went…

B2B Marketing Strategy

B2B Marketing Strategy   So what on earth is a B2B Marketing Strategy and why is it so important? Well despite the lack of communication and sometimes darn right hostility between the sales and the marketing department, in our opinion…
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